2012 London Olympics
Served as a core member of the social media team during the London 2012 Olympic Games, the first-ever "Social Olympics." I executed a 24/7 digital strategy that bridged the gap between the live London broadcast and the U.S. Hispanic audience, turning every medal moment into a viral cultural celebration.
Digital Milestone
Contributed to Telemundo’s record-breaking digital reach for an Olympic event, laying the groundwork for the "Social TV" model used in later years.
Hispanic Market Leadership
Secured Telemundo’s position as the primary social destination for Spanish-speaking Olympic fans, competing directly with English-language domestic coverage.
Viral Momentum
Successfully managed several "Gold Medal" moments that trended globally, driving massive follower growth across the network’s core social accounts.
