top of page
NAT GEO EN ESPAÑOL (YOUTUBE)
Founder & Head of Content Strategy
National Geographic had an audience waiting to be found. I found them.
The Execution
I built it from the ground up — and made sure it lasted.
ASSET OPTIMIZATION
The archive was full of hidden gems. Finding them, framing them, and putting them in front of the right audience at the right moment was the work.
COMMUNITY-FIRST GROWTH
We did not guess what the audience wanted. We asked them, and then we listened. The community shaped the channel as much as we did.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |
The Impact
600 million hours watched. 1.3 million subscribers in year one. A 207% surge in portfolio watch time. And a library of content that had sat unseen for years, finally finding the audience it deserved.
Press & Recognitions
YOUTUBE GOLD CREATOR AWARD — 1 million subscribers. Built for them.
YOUTUBE SILVER CREATOR AWARD — First milestone. The audience was ready.
bottom of page