Wild at Home Initiative
Crisis-Response Strategy & Multi-Channel Audience Growth
April 2020. The world was home. Nat Geo WILD gave them somewhere to go. 105 hours. 35 destinations. One channel that became a refuge.
Key Strategic Pillars
The "Healing Power of Nature" Strategy
Architected a month-long "Around the World" programming stunt specifically for the Wild at Home initiative. I dedicated each week of April to a different continent, providing home-bound audiences with a sense of global discovery and escapism through visually stunning blue-chip natural history.
 |  |  |  |  |
|---|---|---|---|---|
 |
10th Anniversary & Earth Day Synergy
Orchestrated a high-impact synergy between the network’s 10-year milestone and the Earth Day 50th Anniversary. I led the rollout of the flagship global event Born Wild: The Next Generation, utilizing a "Baby Animal" programming blitz and themed marathons to capture the record surge in family co-viewing.
Agile Digital Synergy
#WildAtHome traveled far beyond the screen.
 |  |  |
|---|---|---|
|  |  |
 |  |  |
 |  |
Audience reactions & Press
