Nat Geo Mundo &
US Hispanic Content Strategy
Culturally Resonant Programming, Stunts, and Viral Documentary Expansion
Nat Geo Mundo had the stories. I made sure the right audiences found them, on every screen they were already watching.
Key Campaigns & Strategic Initiatives
Linear Programming & Cultural Curation
Flagship series. Cultural moments. Tent pole events. I programmed them to land, not just air.
Viral Digital Scale
1.4 million subscribers. YouTube Silver and Gold Creator Awards. The audience was there, it just needed a home.
Social Media & Community Growth
450K+ followers across platforms. Millions of organic impressions. Hispanic Heritage Month became a moment, not just a programming block.
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Live Engagement & Influencer Integration
Architected the real-time launch strategy for Caminantes, an immersive docu-series following the Venezuelan migrant journey. Partnering with creator José Rafael Guzmán (1.4M+ followers).
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Prestige Original Programming
As Executive Producer, successfully delivered Puerto Rico: Sobreviviendo al Huracán María—a culturally significant documentary chronicling the island's profound resilience and recovery following the hurricane—which elevated the network's reputation for impactful, localized storytelling.